T-Short Stories

Black Proust is a homage to glamour literature and its evident connection with modernity. 

Since we have launched MaMI I’ve been asked a lot “Why T-shirts? Why MaMI?”.

As we are now close to the end of the first collection pre-sale, I will answer to this BIG question.

During the pandemic lock-down we started to live together. In the gloomiest time, we were trying to get used to the “new normal”. Living behind closed doors, away from our beloved ones, watching the news compulsively and trying to catch-up with the smart-working versions of ourselves.

Crypto is a dream. Literally. We were at the very beginning of MaMI, our tables covered with sketches and ideas. Even though we had been discussing concepts related to the abstraction of solid geometry, space and color, we  weren't really thinking about an image like crypto. One night, one of us (you will guess who) had a dream. She or he saw those red solids fluctuating in a white 3D space. We discussed it over breakfast, starting to sketch directly over some plain t-shirts. In fact, even though Crypto is somehow simple to decrypt, it took some trials to reach the final result. We hope you like our geometry dreams. We'll let you know about the shrink's opinion.

When we started sketching White and Black Goose, we intended to connect through visual expression, the scientific and mechanical with the world of living beings. The contrast between abstract theorising and the unpredictability of animal behaviour is key to MaMI's way of thinking. Turning these thoughts into pieces of graphic art is what we do. And yes, we know it's a swan, but we like the word "goose" better, soft and caressing, so we betrayed the innocent swan and called it goose.