During the pandemic lock-down we started to live together. In the gloomiest time, we were trying to get used to the “new normal”. Living behind closed doors, away from our beloved ones, watching the news compulsively and trying to catch-up with the smart-working versions of ourselves. And then, suddenly, we had a new project. Nothing alike what we have always done.
Sometimes superficiality is underrated.
Our t-shirts are gender free, they fit women, men, kids and everything in between. We produce them as a fifty-piece limited edition. Each one goes through a multi-layered, handcrafted screen printing process, in order to transfer our graphic ideas to the 100% organic cotton we use, without losing any detail or nuances.
We produce unique pieces, connecting through visual expression the scientific and mechanical with the world of living beings. We are fascinated by the abstraction of solid geometry and the idea of turning European heritage into a pop culture manifesto. You will find a short story about each T-shirt clicking on it.
We are launching on September 1st. We will release a new collection every month.
We hope you like them. They are made with love and care.
Midori and Massimo
Born in Salerno in 1972, he is a scriptwriter and director of movies and documentaries. He is also a TV author and anchor. He has a degree with honors in Philosophy of Science at Milano State University. He publishes the essay “Nine questions on consciousness and enrolls in a PhD. He leaves the University career to begin a long-lasting collaboration with MTV. After two years as a radio author and anchor, his first TV shows on MTV are ‘Brand:New’ and ‘Pavlov’. In 2003 he develops a documentary series, called Avere Ventanni – which he writes, presents, and directs – more than 80 episodes in 3 years. He is a founder of the publishing house Isbn Edizioni in 2004. He is publisher and editorial director from 2004 to 2014. As a scriptwriter and director, he realized several documentaries, including Bianciardi, 2007, produced by the Oscar Winner company Indigo Film, and selected for the Venice film Festival in 2007; Parafernalia 2008, Locarno Film Festival, Politica zero, Turin Film festival and Romeo e Giulietta (opening event at Locarno Film Festival 2015, Awarded at Katowice Film Festival and Madrid Film Festival). In 2010 his movie “Afraid of the dark – Bruises”, produced by indigo Film, is selected at the Venice Film festival. He is also a columnist for various magazines. He has been editor-in-chief at Rolling Stone Italia from 2015 to 2016 and from 2018 to 2019. He has been Editorial Advisor to the CEO at RAI, Italian Public Media Company from 2016 to 2017. In 2019 Bompiani published his first novel, Un piccolo buio.
Midori Hasuike is an architect active in the fields of set design and interior design.
After receiving her MArch with honours from Politecnico di Milano, she worked at award winning architecture firms including OMA Rotterdam, Sou Fujimoto Architects in Tokyo, Only If- in New York.
In 2015, she founded MIDORI Hasuike | Set Design in Milan - IT, with the aim of exploring architecture and its related fields by means of a multidisciplinary approach. The firm is active in the production of fashion events, exhibitions and temporary commercial installations. Among the clients of the office are: Nike, Adidas, Slam Jam, Pitti Immagine, Off-White, Google, Cassina.